TUESDAY’S THE NEW FRIDAY
Collaborating with Strategy, Account, Partnerships and Operations on The Marketing Store’s T-Mobile account, I led the Creative charge to help the T-Mobile Tuesdays app offer T-Mobile customers free stuff, great deals and epic prizes—every week.
Runnin’ Dunkin’
With the 2020 holiday season looking a little different than most, we helped bring cheer to T-Mobile customers with $2 million worth of Dunkin’ Cards.
Play On
After securing a meeting with PlayStation to discuss a possible PS5™ activation in the app, we cooked up larger-than-life ideas for T-Mobile’s Director of Marketing to generate excitement around a next-level immersive console experience among our 5M+ users—two thirds of them gamers.
Tuesdays Takeaways + Timeouts
When one of our in-app surveys found that 33% of T-Mobile Tuesdays users 18–34 agreed with the statement, “I worry a lot about myself,” we presented a solution: to help users learn and practice new mindfulness tips with Headspace.
