When my fluent Arabic landed me my first advertising gig in the Middle East, I was hooked. The copy wordsmithing. The hot strategic takes. The thrill of going viral on Twitter. It all led me to return stateside and continue beefing up my creative + tech skills. 

My time at marketing/advertising shops of all sorts in the U.S. has opened countless doors. Today’s tech and data analytics have inspired me to learn the ins and outs of UX, full-stack web development, and AI in tools like Claude and data platforms like Airtable. But for me, nothing beats working with my team to get winning results and stir hearts through thoughtful, bold strategy and creative. 

It’s been a ride for the books, and I can’t wait to see where my next opportunity in management consulting or marketing takes me.

If I’m not talking with classmates at Chicago Booth’s Harper Center, you can find me traveling to the next city or mountain on my bucket list, cooking dinner for friends or watching one of my favorite HBO shows.

Will is a tireless partner, from late nights to quick turns, he has it covered. He has been a source of knowledge and inspiration for team members young and old and brings a unique perspective and life experience to the work.

— Brandon Cox, SVP/Creative Director at Leo Burnett